General H. Norman Schwarzkopf, U.S. Army (Ret.)

Former CINC, Desert Shield/Storm

“Always try to do your very best, but recognize that success is not what you gain for yourself, but what you do for others. Character is far more important than competence. Therefore, one must always pick the harder right over the easier wrong. When the tough decision must be made, do what’s right. It won’t always be popular, but if you live your life with absolute integrity, you will learn that the rewards of moral character come from character itself. Do what’s right, and remember you can’t help someone up a hill without getting closer to the top yourself.”